▲ Process
I have no client logos to show you and I am not going to invent any. What I can do instead is set out precisely what happens, in what order, what I need from you at each point, and what lands back in your inbox. Judge it on that.
01 The whole process
Note what step three is and is not. The first thing you see is a rough example built from your existing site — a taster, not the finished article. The real page gets built after one short email exchange, and nobody is expected to buy the sketch.
Either I have emailed you about something specific I measured on your site, or you have emailed me. Either way the whole of the first exchange is: which website are we talking about. There is no call to book, no discovery session and no form with eleven fields.
If I contacted you first, that email named one concrete defect. Ask me to explain how to see it for yourself and I will — it takes one line.
I take the pages off your current site and pull out what a customer actually needs: what you do, the services you list, any trade bodies or approvals you mention, how long you say you have been going, the towns you cover.
Two rules govern this bit and neither of them bends. First, everything on the new page has to trace back to something already on your old one. Second, anything I cannot find in your own words on your own site gets left off rather than guessed at. If your site does not claim a particular approval, the new page will not claim it either — a wrongly listed trade accreditation is a serious problem, not a typo.
Quickly, and from your own site rather than from a conversation with you. One page, laid out for a 360 pixel screen first, with your phone number as a button fixed across the bottom, because most enquiries to a small business are still a phone call.
This is a sketch, not a finished website. It exists so there is something concrete to react to. The wording will be roughly right and some of it will be out of date, because it came off a site that may not have been touched in a decade. Nobody buys the example — that is not what it is for.
The example goes onto a demonstration address of mine and I send you the link. Open it on your phone — that is the whole point of it — and compare it with your current site on the same handset.
It is not indexed by search engines and is not linked from anywhere public, so it cannot compete with your existing site or turn up in results. It is a private copy for you to look at, and it is deleted the moment you say no.
If it is worth going further, you reply and tell me what should actually be on the page: which services are worth listing, which number you want ringing, what the old site gets wrong, and anything you have that is worth putting on there — photographs, opening hours, a logo. All optional.
One exchange, not a consultation. I am not going to book a call, send you a questionnaire, or spend three weeks agreeing the shade of a button. A few sentences from you is enough for me to build the real thing, and if I need one more answer I will ask for it in the same thread.
Custom built from what you told me, not the example with a few words swapped. The map link is pinned to your actual business listing rather than a name search, so it cannot land somebody on a similarly named firm two streets away. If you have no photographs, the page is designed to look finished without them rather than built around a hole.
You look at it, and anything that is wrong gets corrected without further charge — that is part of building it, not an extra. Then it is £99, paid once, and I send you the files. They are yours. Put them wherever you like, now or in five years.
£15 a month if I host it. The site goes live the same day on a preview address, so nothing waits on a domain or a password. Whenever you want it on your own web address instead — on the first day or a year later — I move it across, and that is included at no extra charge. Monthly, no minimum term, cancel by email.
£49 one-off if you would rather host it yourself. You keep whatever hosting you already have and I deal with getting the files onto it, whoever it is with. Or take the files and hand them to whoever looks after this for you — they are yours either way and there is nothing to pay for that.
Afterwards, email me when something needs changing — new hours over Christmas, a number changed. Small edits I just do. Anything that is genuinely new work gets a figure to approve first, never an invoice you did not see coming.
02 Standing rules
These are not marketing positions. They are the constraints the work is actually built under, and they are the reason some of it looks sparser than a competitor's page.
No accreditation, award, year or qualification appears on a page unless it appears on your own site first. Where the content is thin, the page is shorter. It does not get padded.
No analytics, no tracking pixels in emails, no cookies, no cookie banner. I do not know whether you opened anything I sent you, and I would rather not.
I do not ask for your domain login, your registrar account, your hosting panel or your Google account. The process is designed so that none of them are needed.
If I contacted you, it was on an address your business publishes. I do not guess at info@ and hope. That is how sending domains get burned, and it is rude besides.
03 Practicalities
A one-person operation has obvious limits, and pretending otherwise would only annoy you later.
Everything happens by email, in writing, so there is a record of what was agreed that neither of us has to remember. If you would rather talk something through, say so and we will arrange it — but nothing needs a meeting to get started.
